Key Points:
Singha Hotels and Resorts Public Company Limited or SHR, a leader in the international hotel and resort business. affiliated with Singha Estate Public Company Limited or S, announced business strategies to enhance the ability to create continuous profits.
Ready to set a revenue target for 2024 with a total value of 12,000 million baht. Aggressive EBITDA Margin Growth of 3-5%
Aiming to increase operational efficiency to drive profitability Enhance your portfolio through renovations and add value to hotels in key destinations. Elevate the brand Sand (SAii) to provide the best guest experience
parallel with operating on the Asset-Light model and expanding the business through acquisitions and mergers, while continuing its commitment to sustainability. Continue to enrich the stay experience with learning activities and the science of food that is tied to the local area.
Michael Marshall Chief Executive Officer of S Hotels & Resorts Public Company Limited or SHR revealed that "the continuous recovery of the global tourism industry throughout the year 2023, as well as the advantages of our hotel locations in key destinations, have encouraged S Hotels & Resorts to achieve its goal of generating total revenue of over 10,000 million baht and maintain its position as Thailand's second-highest-grossing hotel management operator."
By improving the hotel, which is the Company's main asset, it is an important driving factor in increasing the average daily room rate ( Average Daily Rate: ADR) for hotels in Thailand and Fiji in 2023 is 20% higher In addition, the launch of SO/ Maldives, a 5-star resort in November, strengthens the "Cross Roads Maldives" project ( CROSSROADS Maldives) in meeting the diverse needs of international tourists and complementing Crossroads Maldives as the leading leisure and lifestyle destination in the Maldives Islands.
In addition, S Hotels & Resorts has also gained the confidence of investors from the issuance of debentures with a maturity of 3 year with higher subscriptions than the target. Closed with value 1,300 million baht In the midst of volatile market conditions, this reflects the Company's potential to provide lower-cost financing sources to increase efficiency in generating returns and support future investment strategies
driven Efficiency Towards Growth ( Drive efficiency, ignite growth ) : The Company plans to enhance its potential to generate profit margin before deduction. Interest, Taxes & Depreciation ( EBITDA Margin) increased by 3 – 5 percent through three growth factors: Average Rate Per Room Per Night (RevPAR), which is expected to grow by 25 percent due to strong first-quarter bookings, and Average Room Rate per Night (ADR), which is expected to grow by 20 percent due to hotel renovations in Fiji and Thailand, and the launch of So/Maldives. The Company will focus on the presentation. A unique food and beverage experience that is typical of the brand. The company plans to launch beach clubs in all resorts under the SAii brand and respond to the demand in the MICE market through event services such as weddings and business meetings. In terms of business operations, S Hotels & Resorts will upgrade the centralized procurement system and control costs and expenses more efficiently without affecting the quality of services, which is expected to result in an increase in the Company's gross profit of 20 percent
unlock the potential of the portfolio ( Unleash the power of the portfolio ) : with the goal of upgrading the portfolio and circulating assets (Portfolio Enhancement) S Hotels & Resorts will continue its success in 2023 in enhancing the value of high-potential assets with an internal return rate (IRR) of 12-15%. Village For the UK market, the company will implement a strategy to penetrate new customer segments and rebrand hotels in areas that are important tourist destinations, such as Manchester, Massachusetts, and the United States. Edinburgh, Leicester and Glasgow
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